Theme 06 · Program 1 of 3
Intellectual property and communications
Producing, publishing and personalizing with AI without exposing data or eroding trust.
In short
“Intellectual property and communications” is program 1 of 3 in the theme AI in communications and marketing, in the identifiable Move 38 corporate training catalogue. It covers 8 topics and hands over two tools: “Provenance and usage rights checklist” and “Protocol for evaluating and labelling generated content”.
What does this program cover?
- 01Where the data comes from, and whether we have the right to use it
- 02How to use outputs and answers
- 03How to evaluate outputs generated by a large language model
- 04Obligations and recommendations of a responsible AI practice
- 05Model providers' licences and terms of use
- 06Uncertain ownership of generated content and documenting the human contribution
- 07People's voice, image and likeness
- 08Labelling generated content
Tools handed over
Which tools do participants take away?
01
Provenance and usage rights checklist
02
Protocol for evaluating and labelling generated content
The outcome
What do participants leave with?
Participants know what they are allowed to produce and publish with AI, and how to check what it generates.
Which other programs make up the theme AI in communications and marketing?
Each module runs on its own or combines into a path with the other programs in the theme.
- Program 2 of 3Augmented selling
- Program 3 of 3The deepfake influencer · Deepfakes, targeting and influence
See all seven themes and twenty programs
Published: September 2026 · Updated: September 22, 2026
What are you going to do with your AI?
The thirty-minute discovery call scopes the format, the group and the path of “Intellectual property and communications” for your teams.