Theme 06 · Program 3 of 3
The deepfake influencer
Deepfakes, targeting and influence
Producing, publishing and personalizing with AI without exposing data or eroding trust.
In short
“The deepfake influencer” is program 3 of 3 in the theme AI in communications and marketing, in the identifiable Move 38 corporate training catalogue. It covers 6 topics and hands over two tools: “Campaign compliance grid: targeting, labelling, claims” and “Response plan for a deepfake or brand impersonation”.
What does this program cover?
- 01Optimized marketing that respects privacy and responsible AI practice
- 02Virtual influencers, labelling and disclosure
- 03Misleading advertising and claims about AI
- 04Bias and exclusion in targeting
- 05Misinformation, disinformation and information integrity
- 06Brand impersonation and incident response
Tools handed over
Which tools do participants take away?
01
Campaign compliance grid: targeting, labelling, claims
02
Response plan for a deepfake or brand impersonation
The outcome
What do participants leave with?
Participants keep marketing that performs, withstands deepfakes and respects clients' privacy.
Which other programs make up the theme AI in communications and marketing?
Each module runs on its own or combines into a path with the other programs in the theme.
See all seven themes and twenty programs
Published: September 2026 · Updated: September 22, 2026
What are you going to do with your AI?
The thirty-minute discovery call scopes the format, the group and the path of “The deepfake influencer” for your teams.