Through evaluation, never through purchase. Move 38 scores each system against the six properties of the AI id framework, calculates the AI Index, and applies the threshold. Two conditions, together: the weighted average reaches 70, and no property falls below the floor of 60.
The floor is what distinguishes the designation from a flattering average. An organization can score 67 out of 100, in the Governed band, and remain undesignated because two properties falter. Rigour is proven by the cases one refuses to designate.
The case that fails · proof of threshold
AI Index: 67 / 100 · Governed band
Designation: not granted this year.
Two properties below the floor of 60: Accountable (58), Reproducible (49). The roadmap targets these two gaps first.
Legal notice · precise, by design
The "Responsible AI Organization" mark attests an evaluation completed at the end of the Move 38 program, according to the AI id framework, and a state of readiness toward the reference standards (ISO/IEC 42001, NIST AI RMF, EU AI Act, Law 25).
It does not constitute an accredited ISO certification and is not issued by an accredited certification body. It is valid for the year indicated and renewable after re-evaluation. Regulatory correspondences are alignment reference points; precise compliance is confirmed with legal counsel.
This precision is not a weakness, it is the argument. A smaller and exact claim protects the organization better than a larger one that overreaches. That is precisely what makes the seal defensible.
No. The designation does not constitute an accredited ISO certification and is not issued by an accredited body. It attests an evaluation completed at the end of the Move 38 program, according to the AI id framework, and a state of readiness toward the reference standards.
It is valid for the year indicated on the seal and renewable after re-evaluation. The seal is never displayed after the designation expires.
It receives its AI Index, its profile across six properties, and a roadmap that targets the gaps in priority order. Re-evaluation is planned once the gaps are addressed. The threshold is real: that is what gives the designation its value.
Read next: Move 38, the evaluation method · the AI id framework · the AI Index diagnostic