Identifiable Marketing Audit

Marketing Budget Audit

Digital Marketing

Extensive Marketing Audit

Strategy, budget and results. How do a marketing audit benefit your business.

Let’s adress the elephant in every meeting room (virtual or not). From getting new clients and market share, to a proven marketing ROI, and not ending with the lack of resources. The marketing issues facing every business becomes a struggle with time. The solutions are not out of reach.

Conduct a Marketing Audit and combine it with a realistic actionable plan, and you will see growth and success.

In the face of the numerous challenges, that most businesses encounter in their marketing efforts, conducting a Marketing Audit becomes an urgent necessity. An audit provides a comprehensive and systematic examination of a company’s marketing strategies, activities, goals, and results.

Ever feel like your marketing efforts are just not hitting the mark?

Let’s do something about it, together, today!

We’re all about helping you figure out what’s working and what’s not, most imporantly provide a tailored action plan to recalibrate your marketing investment and better assess it in the future.

What is a Marketing Audit?

Analysis of both the macro and micro environmental factors that affect the marketing strategy.

Macro factors include the economy, technology, culture, and laws. Micro factors include customers, competitors, distributors, and suppliers.

For example, a Marketing Environment Audit would analyze the macro and micro environmental factors. Macro factors could include the growing trend towards organic and natural products, changes in regulations regarding skincare ingredients, and the impact of the economy on consumer spending. Micro factors could include the behavior of their target customers, the strategies of competing skincare brands, and the influence of suppliers and distributors.

Review of the company’s business mission, marketing objectives, and strategies.

In order to determine how well the above align with the current and anticipated marketing environment.

For example, a company’s mission might be to provide high-quality, organic skincare products that promote healthy skin. The marketing objectives could be to increase market share in the organic skincare market, improve brand recognition, and boost online sales. The strategies to achieve these objectives might include social media marketing, influencer partnerships, and SEO optimization. The Strategy Audit would assess how well these strategies align with the current market environment and the company’s objectives.

This involves assessing the capability of the organization to implement its strategies and achieve its objectives.

Assess whether your marketing team has the necessary skills, resources, and structure to implement the marketing strategies effectively. This could involve evaluating the team’s expertise in digital marketing, their understanding of the organic skincare market, and their ability to collaborate and innovate.

See Marketing and Creative Team Coaching 

This involves assessing the capability of the organization to implement its strategies and achieve its objectives.

Review the systems used for market research, marketing planning, campaign implementation, and performance tracking. This could involve assessing the effectiveness of their CRM system, their use of analytics tools, and their process for planning and executing marketing campaigns.

This involves assessing the profitability and cost-effectiveness of different marketing entities like products, territories, markets, and channels.

Analyze the profitability and cost-effectiveness of the marketing activities. This could involve calculating the return on investment (ROI) for different marketing campaigns, assessing the profitability of different product lines, and analyzing the cost-effectiveness of different sales channels.

This involves a detailed and operational review of the separate marketing activities like product development, pricing, distribution, and promotion.

A thorough review of each of the marketing activities in details. This could involve evaluating the success of its social media campaigns, the effectiveness of its SEO efforts, the impact of its influencer partnerships, and the performance of its distribution channels.

Identifiable clients

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